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CRO Strategies to Decrease Your Site’s Bounce Rate DRASTICALLY

If you want to increase your conversions, bringing down your site's bounce rate will give you a great head start.

For those not in the know, here's a short definition of the term bounce rate: Simply put, it's the percentage of visitors who navigate away from a specific site after landing on one page.

By that definition alone, it's not difficult to see how bounce rates negatively impact the number of your site's conversions.

Is your site regularly getting a high bounce rate? That can't be good for your ROI. If you want to earn those conversions, it's high time that you start making adjustments to your site.

There's an appropriate word for the entire process: Conversion Optimization.

In this article, we're going over the top Conversion Optimization (CRO) strategies that will lower your bounce rates and increase the number of conversions on your site.

Interested? Then read on!


1. Optimize your Call-to-Action buttons


If you want to generate more leads, your site needs to have clear call-to-action buttons that will entice your readers to go where they need to go.
Every seasoned digital marketer will tell you that a strong CTA is integral to the success of your marketing campaign.

In fact, a Wordstream study reports that emails with a single call-to-action increased clicks 371 percent and sales 1617 percent.


Creating CTA buttons that convert requires keen attention to detail. Even the most subtle changes can spell the difference between a CTA that converts and one that turns away visitors.

A study by Content Verve serves to bring home that point, reporting that first-person phrasing in CTA texts increases click-through rate by 90 percent.

Creating call-to-action buttons that convert is a science or an art or both. That said, you'll be fine as long as you heed the following tips:

  • Make your CTAs action-oriented
  • Use persuasive text
  • Use strong visuals
  • Use phrases that convey a sense of urgency
  • Easy to find

As for the last bit, here's a screenshot of the HotJar homepage that clearly demonstrates why easy-to-find CTA buttons are effective.

Notice how the color choices naturally guide your eyes towards the CTA buttons ("TRY IT FOR FREE").


2. Enhance your website's readability


Your website may have dense, informative, and helpful content, but if its readability leaves a lot to be desired, then chances are your readers won't even bother reading past the first paragraph.

If, for example, a visitor lands on your site and the first thing he encounters is a big block of text, he is likely to navigate away from your site and go somewhere else (most likely a competitor).

Why do this:

When you can do this instead:

It's fair to assume that you'd prefer to read the latter over the former. We would even go so far as to suggest that you limit your paragraphs to 1-2 sentences.

Formatting plays a big factor in your site's readability, as well. As much as possible, you need to present your ideas in a manner that's enticing, engaging, and easy to follow.

Here are ways you can improve your website's readability.

  • Use subheadings. Subheadings serve as guideposts that help readers follow easily the flow of your writing.
  • Use bullet points. Bullet points help emphasize key items or notable benefits in your article.
  • Write shorter paragraphs. As mentioned earlier, large blocks of text intimidate readers, By writing shorter paragraphs (preferably 1-2 sentences each), your content will be easier to follow, thus allowing readers to organize their thoughts better.
  • Ask questions. Asking relevant questions wherever necessary props up reader engagement (just don't overdo it).
  • Present images, charts infographics, quotes, etc. Words without visuals to break them up are likely to bore your readers. Visual content also helps readers digest in-depth content more easily.

If you want to test your content's readability, www.read-able.com should come in handy.


3. Speed up your website


There's a ton of research showing clear causation between improved site speed and increased conversion rates. Here are the most notable ones:

  • According to a Shopzilla study, faster loading pages increase conversions by 7-12 percent.
  • A Google performance report showed that 53 percent of visits to mobile sites are abandoned after 3 seconds.
  • A Forrester study shows that 14 percent of users will go to another site if the one they're visiting is loading slowly.

These findings are not in the least surprising given how fast loading sites enhance the user experience. In an increasingly connected world, people just don't like to wait.

While there are numerous methods to improve the speed of your WP site, the following are the most recommended:


1. Switch to a faster hosting provider

Switching to a more reliable hosting provider can do wonders for your website's performance. Web hosting companies, after all, provide you with the servers that will house and process all your website's data.

Of course, your choice of hosting provider also depends on your budget. The graph below shows you a speed comparison of the top hosting providers.


2. Use a Content Delivery Network


A content delivery network (CDN) can speed up your site by caching its files in servers around the globe, thus reducing the amount of bandwidth required for your site to process information.

There are many free CDNs to choose from, but you'd give your site a bigger boost in speed if you use popular caching networks such as Cloudflare, MetaCDN, Stackpath, MaxCDN, and Fastly.

You can further improve your CDN's performance by integrating it with W3 Total Cache, a plugin that caches every aspect of your website.

 If you're site's load time still isn't improving, or you feel that it still isn't up to par, then you can look for a professional web developer to help you with optimizing your website's load speed.


3. Compress images

On average, images take up 64 percent of data on a website. Left on their own, images will cause your site's loading speed to slow down to a treacle. 

Do you want to speed up your site's loading speed without compromising the quality of your images (at least not much)? All you need to do is compress your site's images.

File compression is a process of encoding images so that they use less disk space. It removes unnecessary data, allowing images to load faster. This, of course, translates to better user experience, hence increased conversions.

There are a plethora of image compression plugins out there that can do the work for you. WP Smush, for example, can compress your images without nerfing quality. Better yet, it automatically optimizes every image that gets uploaded through your media library.

Conclusion


So there you have it -- the top 3 conversion optimization tips that will help you keep your website's bounce rate to a minimum. Follow them to the letter and more conversions will start rolling in soon enough.

Do bear in mind that these are but some of the methods and solutions you can add to your CRO arsenal. You'll also notice that all of them are geared towards improving the experience of your site's visitors.

It's a win-win situation that benefits both parties. And what better way to build a successful relationship with your clients other than that?

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